Mainframe is a production studio specializing in motion graphics and animation for ads, promos and creating contents for brands. A bulk of their work is designed for broadcast but they also create work that is used in cinema, online content and mobile media.
Our first visit for the day was the trip to mainframe studio located on Farringdon Road in London. The studio space was a very welcoming one and had a very creative look to it. The tour of the studio was done by Adam who is the creative director of mainframe. He took us through the different sections of the office before showing us their recent show reel which contained one of their most recent work been aired on TV which I had looked at whilst researching for my final major project.
The piece of work is the 30sec promo for virgin media rehab programme on living TV. A programme which deals with the uncompromising look at addiction, following the lives of seven people in the public eye as they look to rebuild their lives.
Mainframe answered the brief by using shattering 3D porcelain. Their goal was to visually represent the concept of lives of people being rebuilt. The shattering pieces of the porcelain dolls slowly reforms back to their original state symbolizing the rebuilding process. The work is such a creative and clean piece of work.
Adam talked to us about the importance of an online portfolio with a simple link that leads to our work. And that our show reels should be kept as short as possible showing our strongest pieces first as sometimes directors don’t have all the time to go through the whole of the show reel. He also recommended the sending out CD’s containing our work to studios which should be clearly labelled with our contact details as they have had cases where a person they were interested in had forgotten to include their contact details.
He also showed and talked us their most recent rebrand project. The Nickelodeon rebrand which they have been working on for a long time now.
He also responded to the questions about mainframes attitude towards new graduate. He said they at mainframe are always sympathetic to new starters but they are expected to quickly get their acts together to prove themselves capable of doing the job they have been hired to do.
The visit in was a very inspiring and refreshing on.
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