While looking at a variety of stuff and deciding on the visual style for my final major project I came across the various encore network promos designed by PMcD design. A design company based in New York, part of the transmedia branding and design group Lori Pate+, specializing in all aspects of broadcast and print design as well as production for the entertainment industry. Her clients includes: ABC, NBC, ESPN, NGC, Starz, Encore, PBC etc

ENCORE NETWORK - TV Promos

The encore promos they designed had many of the styles I was looking at the time.For the Encore network promo, PMcD design was meant to create a master look and feel that was strong enough to unify the flagship service of the station as well as the six genre showed on the channel. In creating the final piece, they incorporated iconic elements that are part of the cinematic experience for each genre while keeping them in sync with the overall style of the channel. PMcD used bold poster type, rich cinematography and vignette, were used to highlight the personality of each genre. The over all out look works really well as the consistency of the text and color palette created the right mood.

Another fascinating work I found was a piece they created for US TV network Starz. The piece created for starz was starz first original TV series called Crash. A series based on the Oscar Winning film crash. The title sequence was to convey the essence of the show. Characters from different backgrounds on separate journeys until fate collides and lives are changed forever. To capture this, McDonough the creative director at PMcD collaborated with Brian Kintz and the Starz network team using shots of a glass shattering and metal twisting as well as time- lapse footage of the Los Angelis skyline shot with the super high speed Phantom digital camera at a thousand frames per second. The slow logo is seen projected over myriad surface and layered throughout the footage and graphic elements.

STARZ CRASH - Title Design

The whole idea of the sequence is to graphically illustrate the uneasy and volatile quality of the relationships seen in the show. According to McDonough, the high speed photography of breaking glass and crushing metal visually suggest the random destruction of lives while the time-lapse photography was used to capture the character of Los Angeles while creating a feeling of chaos and randomness of life in general.