Wednesday 28 January 2009



The Cadbury eyebrow dance have recently catch my eye in a very funny unusual way. What is the link between chocolate and gorilla? and now chocolate and some kids dancing eye brows. Am sure they are clever at what they do at Cadbury. They make adverts not related to their products but they always leave one with this special feeling so that the ads are remembered so that when you think Cadbury of course you buy them.

The ads concept is a quick reminder of Roger Moore the super star form 007. an animated video of his eye brows dancing that was done way before the Cadbury ad was conceived. The two fabulous eyebrows that bow and wink in different direction.

The ad directed by Tom Kuntz for London advertising agency Fallon [fallon.com, fallon.co.uk] also created the Cadbury Gorilla ad and Sony: Plays do amongst others. Director Tom Kuntz is known for his unusual and funny ads. Amongst his recent works is the Xbox 360 "Lips": Take On Me currently been aired.

There is a couple of very funny ad on his personal site http://www.kuntzmanor.com/ I personally liked the ones for Virgin Mobile and the ad for FEDEX absolutely hilarious they are. Giving ad a big funny twist yet getting the attention that possibly drives the target market to them.

The Cadbury Eyebrow dance digitally created (post production at The Mills L.A) with the help of some puppeteers cleverly ensuring an exaggerated yet natural motion whilst encouraging the actor to respond to the physical effect. The goal was that the end result is believable which to a very large extent was achieved.

Various clips of people trying out there own eye brow dance is currently appearing on YouTube and its funny what people are coming up with but sure in no way near what Cadbury has done. This new ad has been said to be “exploiting the link between children and chocolate”

Friday 2 January 2009