Friday 17 April 2009

NOT TO SCALE



Not for scale is London based design studio specialising in all types of animated, illustrated and design contents for use across all platforms and media.

work//

Curry


I won’t think that an entire city made of cardboard will look so artistic and pretty. The recent curry as did catch my attention. Love the whole idea to bits. I find the use of the cardboards in the ad as very significant as card boards are a big part of the day to day business life of the various curry stores. The realistic card texture and lighting from the sun and moon works well in the scenes.


Honda ad - still



i personally found this piece of work very charming and a clever way to tell a lot of information about a company at a single view.

HONDA - ad

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