Opening title for the annual TED conference in Monterey. Created at Trollbäck + Company, an award-winning creative agency specializing in branding and motion graphics. The opening designed for the 2003 edition of the TED conference focuses on memes. The idea was to try and explore how thoughts radiate.
The TED conference is an annual conference that defines it's mission as "Ideas Worth Spreading". The conference covers topics in Science, Art and Design, politics, eduation, and Culture. It is a gathering of thinkers and doers coming together to find inspiration.
The title i thought had a smiler idea to the recent Lucozade ad campaign visual. The tiny bubble like objects that come together to form the human frame.
In exploring the thoughts of the human structure, the wire frame / skeletal look used as the camera zooms into the subject really works well. It allowed for abstract juxtaposition of elements to represent the randomness of the human thoughts.
LUCOZADE - Billboard
I like the way the text within the animation are placed and how it moves within the space. The random movement is symbolic of the constant motion of the human mind. The title is an idea well done and representative of the brief.
Nick Veasey the designer that worked on the Lucozade piece used X-ray elements combined with Candy Lab’s 3D orange Lucozade bubbles. They were integrated to complete this stunning image.
LUCOZADE - Agency: M&C Saatchi, AB: Mick Smith AD: Tistan Cornelius & Jo Miller.
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