I decided to do some further research into the designers who were credited for the stunning image that grace the lucozade billboard ad posted on my last blog. I particularly find the style of the graphics very interesting as it takes the X-ray technology into a more dynamic and artistic way.
The artist responsible for the shot Nick Veasey is a British photographer and filmmaker primarily working within the medium of X-ray. Nick uses industrial X-ray machines typically employed in art restoration used to examine oil paintings. he works with a high dose of radiation.
I really wonder how he works his art out as even in a typical medical situation, a patient is exposed to radiation in an X-ray machine for only a fraction of a second while Nick exposes his subjects as well as himself to ionizing radiation for as long as 12 minutes to get a crisp shop. Its amazing what designers will do for art. the process and risk taken to constantly push the front line of design further away from mediocres. Constantly pushing the boundaries to produce something very original, giving birth to fresh concepts, ideas and direction in design.
for me, Nick work speaks more of courage , fearlessness and the need to always push up the limits within my work.
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