Yah, you did both got 'ink' flowing through my head. After spending some time with Andy and Jordan up at the photography studio where they were working on some experiments for their self-directed project. Messing about with ink in a tank. Something i'll like to explore myself. I find it very fresh though it has been around for a while according to xpez2000 comment on the motionographers blog.
Comment by xpez2000 " The " ink in the tank" idea always seems to stick around….This is one of the tricks that have been around the longest…
Check out the earliest NOVA TV intros from the 70s-80’s Thats milk…making the nebulas..
I am sure some early sci fi films have used it before too..
Actually there could be a book about WATER TANK FX…." (Motionographer)
Am not sure if you showed this movie at the idea presentation session but thought you should see it. more importantly for me, the discussion on some of the processes and materials used in creating the movie discussed on the Motionographer website sometimes in August 2007, posted by a Simon Robson.
The stuff that interested me most through the discussion was how the type used within the movie was created.
" the liquid formation and dissolution of the
typography is again straight out of the drawer."
It may interest you to know that the text transitions / treatment within the movie was 90% in camera. it was created with printing on foil with an inject printer then using washing up liquid to blow it away with some careful time remapping effect in AE. How cool is that? Awesome!typography is again straight out of the drawer."
For the thin layer of ink as seen on 00.53 sec of the movie, from the top of my head I'll think they may have used a syringe to forcefully shoot the ink into the water. Allowing a split second where it may hit a straight long distance before dissolving and spreading into the water. I would suggest that you try using a syringe to drop the ink into the water. This may work out in some funny way.
Also thinking in line about text as per 'Water Tank FX', i found this. Am sure this was computer generated as it serves as a digital screen saver but thought you could try playing with items. Its on the SCR site.
"SCR" — a label intended to serve as a platform for emerging media projects based on the recent digital/network movements. They produce, develop, and sell various interactive art / software / video-based projects, and lots more.
SCR - a creative label for screen media
DROPCLOCK
Heres another stuff i stumbled upon. Another clever use of ink in ad design. hummmmm really this is 'WATER TANK FX'. welcome.
ANNIE LIEBOVITZ
Sources:
Motionographer
Digital Kitchen
youtube.com
scr.sc
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